Make Intersec the best #1 exhibition to remember

In 1999, in Dubai, Intersec was created, featuring Security and Fire professionals coming together to showcase their initiatives to other members of their industry, the conference has since grown into the go world’s leading exhibition dedicated to the security, safety and fire protection industries. The original focus of the conference was purely commercial, however, the exhibition has changed with the times, introducing cybersecurity, homeland security, emergency response and more, whilst continually growing. The conference also duplicated, with “Intersec Dubai” taking place in January in Dubai, and then in 2017, “Intersec Saudi Arabia”was launched,  in October of that year, in Riyadh, in the Kingdom of Saudi Arabia.

The Goals of Intersec

The primary aim of the exhibition is to bring together global industry professionals, government entities, and solution providers under one roof, to foster collaboration, demonstrate new products, and develop a platform for showcasing innovation.

The official goals of Intersec are to:

• Showcase cutting-edge technology and solutions in security, fire protection and safety.
• Provide a platform for global networking.
• Foster knowledge exchange through workshops, conferences and seminars.
• Drive innovation by connecting start-ups and innovators with potential investors and clients.

However, as Intersec has grown, companies are easily overshadowed by the lavish displays from some companies, which spend thousands on their stand displays and environments, featuring large-scale product demonstrations, roof displays, complex architecture and more – and it can be difficult for smaller companies to stand out.

The Fire Middle East Conference was made to complement this, giving all companies an equal platform for education and understanding, however, there are ways to turn Intersec from a one-day rush to a relaxed, multi-month campaign that guarantees results. This is primarily through Fire Middle East’s expo-live opportunities.

What is an Expo Live Campaign?:

An Expo-Live Campaign consists of multiple short-form interviews, or one longer interview which takes place at an exhibitor stand on the show floor of the Saudi Arabia show. Alternatively, the interview can be carried out in a quiet spot nearby, such as a green room. These interviews are edited and sent back and forth with the client until they are perfect – and ready to be marketed.

The marketing then takes place over multiple months, continually exposing a chosen executive to the marketplace, and demonstrating the best bits of a business brand, on a bi-weekly basis, to a dedicated audience of security professionals and c-suite decision makers, that Fire Middle East has built up over the years.

This campaign is complimented by continued designed emails, extensive social media campaigns, and further promotion in magazines published by Fire Middle East.

This campaign ensures exposure to an invested audience, not only when Intersec is fresh on everyone’s mind, but also continually after the conference, further building interest in a brand during the build-up to Intersec Saudi Arabia. The campaign is perfectly positioned to drive interest to a company, whether they are attending one Intersec or both.

Alongside all of this, the campaign provides you with a dedicated account manager, who is determined to get you the best results possible for your business, exceeding the goals you set for your Intersec campaign.

The Future of the Fire & Security Marketplace

The Fire & Security Marketplace is evolving at a rapid pace, these are key years in which companies will be solidified as market leaders amidst the various strategic frameworks that are affecting the economies of countries within the Middle East, including Dubai, the Kingdom of Saudi Arabia, through exposure at conferences like Intersec, companies can achieve this market leader status, now – and for years to come.

Ensure your Intersec is a success, with Fire Middle East. To get started, simply get in contact, by mailing Ryan@FireMiddleEast.co.uk/, to view the most recent preview of Intersec, click here.