Andrew Birch

With over 25 years of experience in health, fitness, and firefighter performance, Andrew Birch has dedicated his career to enhancing the well-being and capabilities of firefighters on a global scale.

Andrew began his career in the Health & Fitness Industry in the UK (1996-2002) before moving to Saudi Arabia in 2002 as the Executive Health & Fitness Consultant to Saudi Aramco Executive Management. In 2007, he transitioned into the Saudi Aramco Fire Protection Department, where he developed and led the Health & Wellness Program for 1,800 firefighters—a role that later expanded when Andrew became the Health & Wellness Group Leader (2015-2023).

As a semi-professional Rugby League player, Andrew Birch closely understood the demands of elite physical performance and sought to integrate those principles into firefighter fitness. Andrew founded the Inaugural Annual Feel the Burn Fitness Challenge in 2007 to foster competition and peak performance. In 2022, it evolved into a corporate event rebranded as the Aramco Firefighter Challenge, now a key firefighter endurance competition in the region.

Currently, Andrew Birch is focused on delivering the 16th World Firefighters Games (WFG26) in Al-Khobar, Saudi Arabia (Nov 5-13, 2026). This landmark event is set to bring together 7,000+ firefighters from 60+ countries, competing in 50+ sports—a true testament to the spirit, resilience, and strength of firefighters worldwide.